Deviate by Disconnectica - Press Release

For all your explosive percussion and mechanical organ needs!

Release Date: 13 July 2024 - Out now!
Sounds like: Nine Inch Nails, Pink Floyd, Peter Gabriel, David Bowie
Music video: https://youtu.be/-QAZ3HxBM7k
Bandcamp: https://disconnectica.bandcamp.com/track/deviate-2
Spotify: https://open.spotify.com/track/52Skj0jLXGgTaJ64TgcVYL
Apple: https://music.apple.com/gb/album/deviate/1752929924?i=1752929925
Deezer: https://deezer.page.link/Q6vTTvdnahNA2T3m8
SoundCloud: https://soundcloud.com/disconnectica/deviate?in=disconnectica/sets/eclectic-dystopia
High-def cover art: https://disconnectica.com/Art/Deviate-Big.jpg

Disconnectica unveils a sonic odyssey with his new single Deviate. Thunderous drums and commanding organ stabs deliver the industrial flavours of this track. We feel we are being taken for a ride on an unstoppable conveyor belt, pulsing forward, through the pounding machines of an automated factory. The journey is replete with ear candy and surprising musical elements throughout, such as the brief and unexpected appearance of a sitar, adding a taste of the mystical. We are given glimpses into other worlds as we go, but are ultimately driven inexorably foward to the climactic finale.

Lyrically, "Deviate" explores the human tendency to turn a blind eye to personal crises, drawing parallels between literal train wrecks and the emotional turmoil within ourselves. Through vivid imagery, Disconnectica confronts our reluctance to engage with the struggles of others, or indeed the struggles within ourselves, leaving listeners to question their complacency and confront uncomfortable truths lurking beneath the surface.

Robert Webb, the creative force behind Disconnectica, recalls the genesis of the track. “The initial musical spark was inspired by a Pink Floyd trick: playing a chord on an organ for a time, and then stopping for the same time. Half time on, half time off and repeat. It has a mechanical, driving effect. I think I had already come up with the initial lyrics separately and put the music and lyrics together later.”

Deviate has been played on two 3RRR shows (1, 2), and played on 4ZZZ. The Deviate music video won Best Music Video at Italy's Giove International Film Festival 2024, won Best Experimental Music Video at the Parai International Musical Awards 2024, was a winner in the International Film Talent Awards and the Spring Film Festival of Kerala, a finalist in the International Film Talent Awards, a finalist in the CUT International Short Film Festival in New Jersey, received an honourable mention from the Athens International Monthly Art Film Festival, was nominated for Best Music Video, Best Original Idea and Best Editing at the Top Indie Film Awards 2024, and part of the official selection for the WTF Film Festival 2024 and the Golden Bridge Istanbul Short Film Festival 2024.

“...exists in an alternative universe, one where it is 2024 and 1980 at the very same time. ... I feel a wonderful connection to David Bowie's artistic flirtations with Robert Fripp- circa "Scary Monsters" (Super Creeps) and Kraftwerk ... Love it. Besides the overall atmosphere, there are so many delicious individual sounds that bounce off each other ”
- Review by American Pancake

“Disconnectica's “Deviate” is an exciting art-rock experiment”
- Review by Alt77

“The album's opening track is also its lead single “Deviate”, that features influences that range from The Beatles into Radiohead in a track that sounds and feels like an avant-garde experience. “Deviate” shows Robert's creativity rummaging through synthetic sounds that swirl around themselves in what could only be described as an eclectic dystopia, really. Its surreal music video illustrates this landscape very well, as it carefully blends the lines between illusion and the real world. It serves as a bold testament of what Robert is here to do: music that is challenging, euphoric and utterly unique.”
- Review by LT1KF

“...reminded me a lot of Syd Barrett era Pink Floyd due to the amount of experimentation and liberties that was taken with the organs and keyboards. What I truly loved though was how this experimentation sounds so modern and fresh, especially in the parts where there's a strange vocal effect or a sitar line that makes for an epic movie soundtrack feeling.”
- Review by Rock Era Magazine

“With thundering drums and forceful organ chords, this piece of art rock moves forward with unstoppable energy, peppered with aural surprises that keep you intrigued for what may follow.”
- Review by Expansión Radial [translated from Spanish]

Also written up on Marty Ross's Bad Mathematics blog.

Deviate is the opening anthem from Disconnectica's debut album Eclectic Dystopia which was released on the same day.